Jun 9, 2010

In Text Advertising - PPC For Publishers/Bloggers

In-Text Advertising is a form of contextual advertising wherein the advertiser's content is linked to specific text (Keywords) on the publishers website/blog. Upon a hover of the mouse (over the linked keyword), the advertiser's content is displayed.  If clicked, the visitor is directed to the advertiser’s landing page and you earn advertising revenue.

Advantages of using In-Text Advertising.
  • Quick and easy installation. 
  • No additional advertisement space required. 
  • Non-obtrusive advertising. Advertisement displayed only when a visitor chooses to hover mouse over a keyword (of interest to them).
  • Advertising based on the contextual relevancy between an advertiser's brand and online content. 
  • High PPC (Pay Per Click) payment.
  • Compatible with existing banner or text advertisement.
So if you are a blog or website publisher, try considering the following In-Text advertising options for monetizing your blog/website.

1. Kontera - Accepts both blogs and websites. Small publishers are eligible. Payment by check, wire and pay-pal. Minimum payout - $50.

2. Infolinks - Accepts both blogs and websites. Small publishers are eligible. Payment via PayPal, Bank Wire, ACH (Only for U.S. bank accounts). You can also get your own Infolinks Prepaid Mastercard® (Powered by Payoneer). Minimum Payout is $50.

3. Vibrant Media - They have a minimum requirement of 500000 page impressions per month and are therefore suitable only for large publishers.

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