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Sep 8, 2011

How To Choose The Right Niche For Your Blog

Your blog's Niche can be defined as the central content idea behind your blog - the range of topics that generally make up your blog. Choosing a niche is the first step towards creating a blog and every thing starting from the choice of your blog's URL; to the 'content' it will host and the target audience it will serve would revolve around your chosen niche idea.

This article tries to identify some of the ways in which you can choose the right niche for your blog.

1. Your choice of your blog's niche should be based on your Interests. 

Before creating your first blog, delve deep inside you and ask yourself the question - Where does my interest truly lie? Remember to be entirely honest with yourself for the success or failure of your blogging endeavours would depend entirely upon this question. For example if you are passionate about cars, an auto blog might be the best choice for you.

When you blog about something for which you have a deep passion within, that passion will reflect on your writing - a sure sign that your blog will be well received in the blogosphere.  

2. A niche you are Knowledgeable about. 

It is important to remember that one or two posts does not make a blog - well it does actually, but the blog will hardly see any success. To create a popular blog, you need to post useful content on a regular basis, and to do so you need to possess considerable knowledge on the subject at hand. 

3. The relative popularity of your niche. 

Though you might be tempted to select a popular niche idea, yet doing so might have its own disadvantages. Remember that if a niche is popular there will already be a large number of blogs dedicated to it. Competing with these blogs to rank high in search engines can be a difficult proposition. On the contrary it might be comparatively easier to rank high if you choose a niche that's not too popular with other bloggers.

Thinking on the same lines, however, if the niche you select does not have a dedicated audience, you will find it difficult to see growth and popularity.

While striking the right balance, given the two considerations stated above, may a difficult proposition, your choice of a niche will depend upon your assessment of the level of competition in a particular niche and your own ability to compete successfully in the said niche.

4. A hot and happening niche. 

As I have said earlier, to be successful in this competitive world of blogging you need to create quality content on a regular basis. Therefore before committing to a particular niche, you need to ask yourself this question : does my chosen niche afford me this luxury of creating good content on a consistent basis? One reason why you will find so many blogs dedicated to technology around; is because everyday there are so many things happening on the technological front and blogger never runs out of new things to write about. The same may be said of sports blogs as well


While I am not saying that you should create a technology or sports focused blog, the point I am trying to make here is that if you stagnant niche, you might find it difficult to find 'new' things to write about and your blog might suffer owing to a lack of good content. 

What factors do you consider while choosing the right niche for your blog. Do share your views.

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