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Jun 20, 2012

How to Promote an E-Commerce Website

With the number of people willing to transact online growing by the day, the popularity of eCommerce websites is at an all time high. The past few years has also seen a tremendous growth in the number of eCommerce websites being setup on the World Wide Web and going by the current state of things, this trend is expected to continue for at least some time into the future.

If you are the owner of an ecommerce website or otherwise entrusted with the task of promoting one, the above lines hold great significance for you; for they not only point towards the prospect of increased business, but also towards another factor that must be taken into your consideration – Increased Competition!
How to Promote an E-Commerce Website
So how do you promote a newly setup (or existing) eCommerce website? The following discussion might be of help to you.

1. Advertising:

Advertising using traditional channels like the print and television as well as online advertisement will help you reach the masses in a very short span of time. Online advertisement using the PPC (pay-per-click) model is especially effective since you only have to pay for each valid click generated for your website.

2. Search Engine Optimization (SEO):

SEO techniques aim at improving your website’s visibility in search results, and are therefore a very cost-effective technique of driving organic traffic towards your website.  Some of the effective SEO strategies include Keyword optimization, Link building and On-page optimization techniques.  You can always avail of the services of firms that specialize in Search Engine Optimization Techniques.

3. Social Media Promotion:

Social Media channels like Facebook and Twitter are a great platform to connect and converse with a large audience. Apart from being an excellent brand building exercise, Social Media promotions can help you find and retain customers, know exactly want they want of you and your business as well as build a large fan following for your eCommerce website.

Other ‘techniques and strategies’ that can be gainfully employed.

1. A sign-up bonus:

A sign-up bonus is a great way of inducing people to make their first purchase from your website.

2. Coupons:

Coupons offering a variety of discounts are a hit with marketers these days. You can distribute coupons using your existing social media channels, mail lists or through online (or offline) advertising.

3. Press Releases (PR):

A well written PR which finds its way to top media channels can bring you instant publicity at little to no costs.

4. Superior Customer Service

With superior customer service, prompt deliveries and efficient complaint-handling, you win the trust and confidence of your customers who would then be more than happy to refer your website to their friends and relations.

5. Blog

A blog can be instrumental in bringing increased sales and more customers to your business.

6. Exclusive Partnerships

You can also enter into exclusive partnerships with certain businesses to sell their products through your website. In this way you can benefit from the increased publicity that will come your way via the businesses you have partnered with.

Good luck with your marketing efforts and thank you for reading.

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