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Jun 5, 2012

How To Use Twitter Effectively

Twitter is a social networking channel that has become a very popular destination for internet marketing. Business owners are using twitter to promote their brands, stay in touch with their customers, handle customer complaints and develop new customers. However, your success depends entirely on how you use this channel. The following are tips on how to use twitter effectively.

How To Use Twitter Effectively

Build quality relationships with other users

Identify those influential people within your niche and then build quality relationships with them. These people could be mentors, advisors or experts within your area of specialization. The best way to build relationships with such people is by following them, retweeting and commenting on their tweets.

Be ethical

Ethics portray you as a professional person and attract more people to your profile. Always practice good governance by giving transparent and honest information about your brand. When retweeting, always acknowledge the original source by attributing the retweets accordingly. Always give the full names of the original author when posting quotes from people who are not on twitter. 

Share links from your website or blog

When you post an article on your website or blog, it is good to share it with your twitter followers. Twitter gives you the chance to share links with your followers. All you need to do is install a twitter plug in on your page and then click it whenever you want to share your content on twitter. Twitter will generate a short URL and short summary directing readers to your website. You can edit this summary in order to make it friendly to search engines and eventually increase your visibility with internet users. Anything you share via twitter can be visible to all internet users even those who are not your followers.

Create an attractive profile title

While creating your twitter profile, it is important to tell other users what you do. Provide information about your areas of expertise, your experience and how you can help them. People are always looking for solutions to their problems and the best way to get a large number of relevant followers is by telling them what you can do for them. This encourages those people who are in need of your services or products to follow you. Optimize your profile title so that you can become visible with internet users. 

Do not use offensive language

Twitter users have different backgrounds, and so you need to pay attention to what you share via twitter. Remember that twitter is used by people from all over the world. Always use a language that is acceptable to all of them. Avoid using offensive words and focus on nurturing a good relationship with your followers.

Optimize your tweets

Optimizing your tweets ensures that you reach out to as many twitter users as possible. The keywords you use when posting your tweets determines the type of followers you get. Twitter also displays your profile to other twitter users, and this is often determined by the nature of your tweets as well as your profile title. Your tweets are also displayed on the search engines during general internet search, and so the type of keywords you use determine the nature of your followers.

Post regularly

Twitter is for social networking, and people within your network are looking for constant communication. Tweet regularly to ensure that there is regular communication with your followers. This also nurtures goodwill between the two of you, and thus boosts the success of your brand.


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