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Apr 27, 2012

8 Tips To Get The Most Out Of Your Business Blog

A business blog is an excellent platform to promote your business on the web. However, to get the maximum out of your business blogging endeavor, you need to do things the right way. Here are some tips that might help you get the most out of your business blog. 

Getingt The Most Out Of Your Business Blog

1. Post Regularly 

Posting regularly helps to maintain a steady flow of traffic to your blog. It also helps boost readership as people are encouraged to keep coming back (to your blog) for more. All this translates into more exposure for your business. 

2. Post Content ‘Related’ To The Business You Are In 

This ensures that the people who frequent your blog are the ones; who might be interested in the products or services that your business sells. You are thus increasing your chances of making a sale. 

3. Do Not ‘Just’ Talk About Your Products or Services 

You wouldn’t want to irritate your readers by talking endlessly about the products or services you promote. Instead share interesting news, views, stories about how your company made it big, posts about the latest developments in your industry and the like. 

4. Moderate Comments 

As a business blog owner, it would do your business no good if someone takes advantage of the un-moderated comments section to post untrue stories about your business and/or its products or services. Moderating comments can be hectic; specially so if you receive a large number of comments on your blog. However, leaving comments un-moderated is a risk, you wouldn’t want to take. 

5. Reply To The Comments and Queries 

Moderating comments does not mean that you delete every negative comment that your business receives. It will do the businesses’ public image a lot of good if you take the trouble of acting upon such negative statements to see ( and take corrective actions where necessary) whether the fault indeed lies with the business. Posting appropriate replies to the comments and queries raised by your readers, tells the world that yours’ is a company that indeed cares about the well being of its customers. Doing so might help you win over a few more customers. 

6. Encourage Feedback 

Use your blog as a platform to encourage readers to provide feedback on how you can improve your processes, products or services. 

7. Monetize Cautiously 

If you decide to monetize your business blog (by displaying third-party advertisements) to earn some additional revenue, make sure that you do not end up displaying ‘ads’ that belong to your direct competitors 

If you are using the services of an advertising agency like Adsense to display ads on your blog, you can always use the “ad block” feature to screen your competitor’s ads. 

8. Self Promotion 

By creating a business blog, your ultimate aim is to promote your business to the masses. So do not forget to talk about your ‘stuff’ altogether. Make sure that anyone who visits your blog sees your company profile and/or its products or services. However, do not overdo the promotion and give readers enough information to quench their thirst for knowledge.

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