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In this post, we will be revisiting the 10 best Amul print ads; featuring the iconic Amul girl, published during January - May, 2014. Bollywood superstar Salman khan bonded with the then prime-ministerial candidate Narendra Modi ,with a kite-flying stint on the occasion of Makar Sankranti. Salman Khan later claimed that this was part of the promotional activities for his film "Jai Ho" This advertisement was the Amul Girls's take on the issue N Srinivasan, the then BCCI president, refused to step down from his post despite the Supreme Court asking him to do so. Here is Amul's take on the incident. The "BEST" bus strike in Mumbai paralysed the city. The naughty Amul Girl expresses her displeasure in her own style. Maruti India stopped the production of the iconic Maruti 800 model - the car that was synonymous with the rise of the Indian middle class. Amul bids farewell through this "Ruk jaana nahin" advertisement. ...

In this post we will be revisiting the Amul advertisements with an IPL 2014 theme. All these advertisements feature the iconic ' Amul Girl ' with her  witty comments on all IPL 2014 news-makers. Amul announces the start of the 7th edition of the Indian Premier League with the caption "Butter Ka Bulava" drawing from the TV ad that had the catch-line "Bulava Aya Re" meaning "the call has come." Chris Lynn took a stunning catch on the boundary line to dismiss AB de Villiers of RCB and helped KKR register a two run victory over the opposition. Amul celebrates this spectacular catch with this creative advertisement. Glenn Maxwell was in red-hot form in the initial part of the tournament. This "Glenn smacks well" ad is dedicated to him. Rohit Sharma's form was a matter of concern for the Mumbai Indians this IPL. Hence it called for a little encouragement from the iconic 'Amul Girl'  Mitchell St...

Amul ads are often described as the best Indian concept advertising of all time. In this post we track 13 of the best Amul advertisements of 2013 1. Amul's take on the bribery scam, popularly referred to as the ' Choppergate ' in which several Indian politicians and military officials were accused of accepting bribes from a helicopter manufacturer. The controversy surrounded a  US$550 million deal for the purchase of a new fleet of choppers meant for the use of Indian VVIPs.  2 . The Chinese' troops intrusion into the Indian territory led to this witty advertisement. 3. The month of April 2013 saw the collapse of a ponzi scheme (popularly referred to as a chit fund scam) run by the Saradha Group. With investors' loss running into billions of rupees, this collapse led to a great political showdown in the state of West Bengal. The following ad is Amul's take on the whole issue. 4. The IPL match-fixing scandal shocked cricket lovers in 2...

In this post we will be featuring a few vintage Indian print ads that made a strong case for their respective brands; compelling the Indian consumers to desire and buy more. Note the ads have not been arranged in any particular order. 1. We start off with an ad promoting the iconic Ambassador car. The ad promotes the Ambassador as a "the big size family car" keeping in mind the needs of a large Indian (often joint) family. 2. Next is a poster of Superstar Amitabh Bacchan promoting Bombay Dyeing clothing. 3. Next in is an iconic Amul advertising featuring a little girl. The ad talks about a little butter on a hot chapati making for a delicious one course meal. 4. A Bata Ad for girls who move in fun circles. 5. An interesting ad featuring Kishore Kumar promoting Brylcreem hair gel.  6. Here is an interesting print ad promoting Cadbury's Gems. 7. An ad promoting camel oil pastels. Camel oil pastels allow Raju to paint without the fe...