Earlier, Blogs (or Web Logs), was what one turned to in order to either, nurture the budding writer within, rant about world problems, educate the masses, work as a stress buster, or even to simply provide people with a little ‘light reading’. Needless to say, it helped bring about writers by the dozen. Recently, however, businesses have taken to Blogging as well, but not for the same reasons. They use this medium as a way to interact with the audience. With the growing popularity of Blogs amongst the general public, using it for marketing was quite the brainwave. Blogs, don’t just provide an informal platform of expression, but also allows businesses to provide the audience with a deeper insight into the workings of an organization…or ‘paint a picture’ of its general working environment. There are various tips that one should bear in mind, when creating a business Blog. Know your audience It may be a clichéd line, but it’s a good one. Without knowing the ta...