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This post features an illustrative guide on how you can delete your twitter account in 3 easy steps.

In this post I will be sharing a killer list of social media tips for your business. These tips will help you make your social media promotions more effective and rewarding in both the short and long run. 1. Sometimes quitting is the best option:  Social media websites like Facebook, Twitter or Pinterest came to us with the promise of easy publicity for our businesses. However we have soon realised that nothing on this planet is easy. We are all aware of the kind of money and effort it takes to woo an online following.  Thus, in case after your best efforts, you find that a certain social network is not working for you, its time to quit the platform and instead focus more on the ones that are bringing you the desired results. 2. Targeted Facebook Ads  Facebook allow you to target your ads to specific users based on their location, demographics and/or interests. Facebook ads can be highly useful when for example; you wish to target a specific age ...

You hear the term “ social media network ” and you instantly think of Facebook, Twitter, LinkedIn, Pinterest, Google+ and StumbleUpon. Wonderful! It means that the creators of these colossi have achieved their goals. But in 2013 there are a number of new, promising but not so known social media platforms that may just sweep you off your virtual feet. Reputable agencies have frequently talked about the importance of utilizing social media to its full extent. Let’s take a look at a few lesser known platforms that can have a huge impact in the days to come.  1. Pheed Facebook and Twitter offer the possibility of sharing content free of charge for the whole world to see (should you choose to) but as both celebrities and entrepreneurs have come to realize, there is a niche they hadn’t yet discovered. Why would you simply offer pictures, videos or share opinions free of charge when subscribers can pay you to see them? And it is exactly this principle of monetization ...

Did you know that Twitter owes its existence to two way radios? Honest! Surprised? Shocked? Don’t be – this is 100% true. It is a fact that radio systems have inspired the creation of Twitter. I bet that you still don’t believe this and are probably laughing out loud at my claim. You’re probably wondering that how could a boring technology that’s been in existence since the last 80 years inspire a social networking website that’s grown into a raging hit. You are probably asking: How can a Rip Van Winkle ever inspire a Justin Bieber to stardom? So, the right thing to do is to clear your doubts. Listen to this story: Jack Dorsey, one of the co-founders of Twitter, was a fan of two way radio technology since his childhood (in St. Louis, Missouri). He loved listening to the radio communications on a scanner. Jack would get his kicks listening to what the emergency services department had to communicate. He was fascinated about how things worked in the real world, and it i...

Social media is an integral part of marketing for pretty much any business these days. Whether your aim is to increase internet traffic to your website, influence brand perception, research your market or deal with customer complaints, you cannot get away from Facebook and Twitter. The question for marketing teams is not whether to use social media tools, but which ones to use, and how. These days, it's not enough to post the occasional witty comment or update on your company's Facebook page. Even a respectable following on Twitter no longer impresses social marketing teams in itself. In fact, a poorly moderated or un-moderated internet forum can work against your business by being irrelevant at best (people creating conversations unrelated to your product or service) and actively damaging at worst (nothing travels as quickly as unattended customer complaints). And then there's the tricky issue of whether even a successful social media presence actually boosts...

The world of social media has evolved immensely in the last few years. There are now social networks, social bookmarking sites and tons of other iterations, all built on similar platforms. One interesting development is the rise of social metric measuring services – there are perhaps hundreds out there, some devoted to measuring your reach on Twitter, others for measuring your impact on Facebook. Klout is one such service – it’s designed to measure your impact across all social media, as well as much more. But, is it worth your time? Should you bother about Klout? What Is Klout? At its heart, Klout is about measuring influence. Specifically, it promises to measure your influence across all your social media accounts and help you determine just how much reach you’re exerting. It shows leaders in various niches, helps you communicate with those whom you find the most influential, and even offers rewards for those deemed the most influential in a given niche. These rewards ...

Twitter is a micro-blogging website that allows you to share your thoughts with people across the globe. Twitter as a social network has not just cut ice with individuals. Business - both small and big have recognised the tremendous potential that Twitter entails in bringing them new leads and increased sales. However just like any other social networking website, to  benefit from and to get the most out of Twitter,  you need to make your voice heard by the masses. In other words you need to increase your Twitter following. In this article we will recognise some of the ways in which you can increase your Twitter following. Gain more Twitter followers by 'following' these simple tips. 1. Tweet and Tweet often. That's what you are supposed to do on twitter. By Tweeting often you become more visible to other Twitter users, and if you are able to impress these individuals they will start following you.  Tip: Use Hashtags  (#) to mark 'keywords' so th...

Amid the normal litany of online marketing experts decrying that Pinterest’s newfound popularity will be short-lived, it’s probably worth saying at the outset of this post that I don’t think that using Pinterest for SEO is necessarily any more of a panacea than Facebook, Twitter or Instagram is. These are all just tools that can help you build a following and target your audience. With that said, there are some particularly attractive things about Pinterest that make it worth jumping on the bandwagon for. Pinterest is a Short-form Medium This might seem weird, but because most pins on the site are short, bite-sized things, Pinterest visitors stick around longer than on similar sites, like Tumblr. The culture of Pinterest is that of do-it-yourselfers, makers and seekers. Everyone is looking for cool ideas, products and images that they can then curate and share. A site like Facebook is trying to be everything to everyone. Pinterest has distilled itself down to an image sharing...

Social media marketing is defined as the process of gaining website traffic or attention through social media sites .   By now, most of us know how valuable social media marketing is – some would say it is an essential part of any marketing campaign. For small businesses, social media marketing is especially appealing because it is free.   However, “free” is a bit misleading; there isn’t any currency exchanged, but plenty of resources – mainly time and manpower – are forfeited. Therefore, it is important that small businesses use the most beneficial marketing practices available.   Check out these four ways to boost your social media presence.      1.   Be a person, not just a company. Naturally, you will use your social media account to share information about your business, links to your blog posts, and publicize upcoming events.   However, you shouldn’t use social media solely for promoting your business.   You are, ...

Social media presents new opportunities for lead generation. Historically, marketers were forced to rely upon market research companies, cold calling, and surveys to ascertain consumer attitudes and trends. With the rise of social media, customers discuss their interests, activities, and hobbies in a permanent and public medium. This presents new opportunities for lead generation campaigns and makes it easier to tailor an existing campaign to a particular audience. Generating New Leads Over one third of all new leads today from Internet sources stem from social media. However, generating new leads through social media can be challenging. Everspark Interactive, an Atlanta based SEO agency, points to many social media users being savvy about mailing lists and low quality products. Distributing spam posts across comment pages and bulk mailing activities will not therefore get results. An effective social media campaign requires popular and credible individuals to distribute ...

333 links from one Infographic share…. Meet Pinterest, the flirty social media princess! Pinterest is the flirty prom queen of Social Marketing. So good looking, so adored, so easy….. She's every girl's heroine (and heroin) and she has the Social Marketing boys drooling. So, how do you charm your way in and get the most out of Pinterest Social Marketing? 1. Remember to include your links It may sound obvious but if you're uploading from your hard drive, you need to go into "edit" and add your link. Similarly, if you're sharing from another page (as many do from Stumble Upon) you will need to change the link to your own. Be careful though, Pinterest's terms and conditions leave you in a precarious legal position if you violate copyright law! 2. Name your boards Unlike the uber sexy Google Plus, Pinterest doesn't allow for anchor text. The best you can do is name your board with your keyword, that way at least the link appea...

When a company wants to develop a strategy for their coverage on social networks and social media interactions, it must follow several important steps. Whilst these are not exhaustive rules, they will at least put you on the path to social media success. I have personally applied these rules with several blue chip clients. The steps towards your social media strategy are as follows: Analyze the ecosystem; also called web 2.0 auditing Define what your objectives are appropriate to your target Define which social media networks you will be using Organize Internal Resources Set up Key Performance Indicators (KPIs) and targets to help you measure success Define Appropriate Indicators for the Social Media Strategy Of all the steps listed above, the one most critical to your success is being able to define appropriate performance indicators for your company’s social media strategy. It goes without saying, and is obvious that the performance indicators are important for ...

If you are a regular internet user, you must have come across or at least heard about the popular photo tool known as Instagram. It is a smartphone app that makes it possible for users to incorporate visual effects to their photographs, before sharing them with their friends and followers on the various social media websites. In recent times, Instagram has proven to be an effective tool for engaging and conducting business. This is because it has an incredible digital PR potential, which helps in giving your business the much needed exposure. The following are five of the most significant ways brands and other businesses in general can utilize the Instagram app to boost their engagements: Photo Contests One of the ways in which brands can make the best use of Instagram is by setting up photo contests, and encouraging users to participate in them. Since the app is very simple to use and millions of people across the globe have access to it, there is always a great chance that...

Facebook, Twitter, YouTube, Google Plus—these are just some of the networking platforms that have dominated the Internet. Unconvinced? Take a look at these numbers: 62% of all adults with access to computers have a registered account with social media sites.  42% of all mobile users share photos, videos, and posts via Facebook. Next in line is Google+ which is used by 10% of all mobile phone users.  65% of all major companies have active Twitter accounts, 23% have business blogs, and 58% have active Facebook pages.  55% of all small companies resort to social media promotion, while 88% of them believe that exposure in these platforms is “ the biggest benefit ”.  Each month, the overall population of Internet users together account for a staggering 4 million years online (in terms of total time spent) .  These impressive statistics not only prove that social media is a massive phenomenon but that it is an effective way to market and optimise your websi...

Social Networking giant Facebook has agreed to pay $10 million to Charity to settle a lawsuit brought upon them by five Californian citizens. According to reports, the  lawsuit  alleged that Facebook had violated the Californian law by publicising the pages "liked" by the plaintiffs on its "sponsored stories" tab without seeking their permission for the same or paying them and/or giving them an option to opt out. It is a common practice for Facebook to show advertisements on the "sponsored stories'' tab to their members along with the names and the profile pictures of their friends who have "liked" the said advertiser's page. Now, the lawsuit might force Facebook to reconsider this advertising strategy.

The App Store is full of social networking apps for your iPhone, but you probably don’t have the time or the patience to test them all. So leave it upon us to tell you! Here are some of the most interesting ones, and you might want to start with them. Note that I’ve left out obvious choices like Facebook, Twitter, and Google+, which everyone already uses. Banjo - Free The problem with being part of many social networks is that keeping connected to them all requires that you use separate apps for each one of them. And that becomes all the more annoying when you follow quite a few of these networks. Fortunately for you, Banjo comes to your rescue. Banjo is simply an integrated app that keeps you connected to all the social networks at the same time. LinkedIn - Free Keeping you connected with your professional network even when you’re on the go, the LinkedIn app for iPhone is easy to use and comes with an appealing interface. Use it to share content, fin...

Twitter is a social networking channel that has become a very popular destination for internet marketing. Business owners are using twitter to promote their brands, stay in touch with their customers, handle customer complaints and develop new customers. However, your success depends entirely on how you use this channel. The following are tips on how to use twitter effectively. Build quality relationships with other users Identify those influential people within your niche and then build quality relationships with them. These people could be mentors, advisors or experts within your area of specialization. The best way to build relationships with such people is by following them, retweeting and commenting on their tweets. Be ethical Ethics portray you as a professional person and attract more people to your profile. Always practice good governance by giving transparent and honest information about your brand. When retweeting, always acknowledge the original ...