Twitter
is a social networking channel that has become a very popular destination for
internet marketing. Business owners are using twitter to promote their brands,
stay in touch with their customers, handle customer complaints and develop new customers. However, your success depends entirely on how you use this
channel. The following are tips on how to use twitter effectively.
Build quality relationships with other users
Identify those influential people within your
niche and then build quality relationships with them. These people could be
mentors, advisors or experts within your area of specialization. The best way
to build relationships with such people is by following them, retweeting and commenting on their tweets.
Be ethical
Ethics portray you as a professional person
and attract more people to your profile. Always practice good governance by
giving transparent and honest information about your brand. When retweeting,
always acknowledge the original source by attributing the retweets accordingly.
Always give the full names of the original author when posting quotes from
people who are not on twitter.
Share links from your website or blog
When you post an article on your website or
blog, it is good to share it with your twitter followers. Twitter gives you the
chance to share links with your followers. All you need to do is install a
twitter plug in on your page and then click it whenever you want to share your
content on twitter. Twitter will generate a short URL and short summary
directing readers to your website. You can edit this summary in order to make
it friendly to search engines and eventually increase your visibility with internet users. Anything you share via twitter can be visible to all internet
users even those who are not your followers.
Create an attractive profile title
While creating your twitter profile, it is
important to tell other users what you do. Provide information about your areas of expertise, your experience and how you can help them. People are always
looking for solutions to their problems and the best way to get a large number
of relevant followers is by telling them what you can do for them. This
encourages those people who are in need of your services or products to follow you. Optimize your profile title so that you can become visible with internet users.
Do not use offensive language
Twitter users have different backgrounds, and
so you need to pay attention to what you share via twitter. Remember that
twitter is used by people from all over the world. Always use a language that
is acceptable to all of them. Avoid using offensive words and focus on nurturing a
good relationship with your followers.
Optimize your tweets
Optimizing your tweets ensures that you reach
out to as many twitter users as possible. The keywords you use when posting
your tweets determines the type of followers you get. Twitter also displays
your profile to other twitter users, and this is often determined by the nature
of your tweets as well as your profile title. Your tweets are also displayed on
the search engines during general internet search, and so the type of keywords
you use determine the nature of your followers.
Post regularly
Twitter is for social networking, and people
within your network are looking for constant communication. Tweet regularly to
ensure that there is regular communication with your followers. This also
nurtures goodwill between the two of you, and thus boosts the success of your
brand.