Dec 8, 2012

10 Ways to Use Keywords and Not Spoil the Quality of Blog Posts

Difficult to insert keywords are ones that cannot be entered into a chunk of text without a little bit of wordplay gymnastics. They may require a little bit of bad grammar or a sentence that is overly long or poorly comprised. Trying to incorporate 'these' keywords can cause your blog post quality to suffer. People feel compelled to insert these keywords because the keywords are searched for on a regular basis. People put them into their blog posts for the fear of the missed traffic if they do not.

In this article we will discuss some of the ways in which you can use keywords without compromising the quality of your blog posts.

1. Use the keywords naturally

Don’t have a keyword strategy? Use the keywords that naturally occur. If your blog post is about a certain subject and it is written well, then there is a high probability that all the relevant keywords have already found their way into the blog post.

2. Section with visual keyword tags

Have a section of your website/blog dedicated to visual keyword tags. This also has the added benefit of allowing your visitors to navigate to the content most relevant to them.

3. Keywords in Titles and Alt text

Put the hardest to insert keywords in the Title and Alt text of images and videos. This is a nice place to hide the harder to use keywords without actually breaking any search engine rules. Plus this also has added SEO benefits.

4. Add synonyms

Go back and add synonyms in the place of keywords that you have used repeatedly. For example, “old”, could also be “ancient”, “aged”, "venerable" etc.

5. Keyword percentage

Understand that a keyword percentage of 1.5-3% per keyword is sufficient. If you are putting keywords into your text manually then stick to a 1.5% - 3% consistency.

6. Keywords in paragraph headers

Try putting keywords in paragraph headers if they do not fit very well in your bulk/body text. Headers might be sentence fragments (so are bullet points) and therefore with them you need not worry too much about the rules of grammar. Paragraph headers therefore provide an excellent avenue to sneak in a few hard to insert keywords.

7. Keywords in your URL

Keywords in URL are indexed by Search Engines. Therefore including relevant keywords in the post URL will help you move up in search engine rankings.

8. Do not force keywords

Optimize your website/blog for organic traffic and use keywords that add to the quality of the text. Any keywords that are hard to insert should be saved for your PPC marketing campaigns. You should be able to bid for them without their presence affecting the quality of your articles. It is important to remember that  by forcing certain keywords into an article, you could be compromising with your post quality and adversely affecting user experience.

9. The Description Meta Tag

Description Meta Tags tell search engines what your page is about. A judicious use of keywords in the description meta tag could improve your click through rate and move you up in search engine rankings.

Description meta tags looks like this -
< meta name="description" content="The Best Blog In The World"> 
10. Keywords in the footer

Put the hard to insert keywords in the footer section that has “other notes”, “references” or “Author bio”. Nobody ever reads those parts so it is unlikely to spoil the blog reading experience.

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