If you are thinking about starting up your own business, there are a number of things that you may want to consider in order to make sure you have the best chance of being successful and conducting a proper market research will help you get a full picture of what you are entering into. Conducting thorough market research is vital before starting out a venture. There are a number of reasons why market research is so important, the main one being to ensure that there is actually a market for your product or service. It does not matter how good your product is if there are only a few people that would actually be interested in it! It is very however important to conduct the research in a thorough and methodical way to ensure that you do not leave anything out. 1. Target market – Knowing who your target market is the very first step. If you have designed a product, you must have a target audience in mind to sell it to. The target market should be split down into these aspect