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You run a business. You know you need to rank high in Google to get the all important traffic and conversions coming your way on your site. You don’t have time to learn the intricacies of SEO, and keep on top of the rapid change that mark the search optimisation industry. There’ll probably come a point where you have to bite the bullet and hire either an SEO consultant or a fully fledged digital marketing agency to take care of your organic search results. Before you take the leap and sign up with an SEO partner you need to make sure you go into it with your eyes open. As such there are a range of questions you should be asking any potential consultant. How Long Have You Been Doing SEO? The first and most obvious question to ask is “How Long Have You Been Doing SEO”. Although it’s not imperative that you get the world’s foremost expert on SEO as your consultant, especially as a smaller business, you certainly don’t want an amateur or first timer working on your si...

Quora recently announced the launch of Quora Blogs - a new service that allows Quora users to create their very own blogs - turning it into a blogging platform overnight.

With so many WordPress Plugins to choose from, selecting the 5 hottest WordPress plugins was not an easy thing to do. After careful consideration, I have come up with a list of WordPress Plugins that can definitely help boost your online efforts in 2013.  Whether you are interested in improving your social networking efforts, boosting your blog’s rank or generating revenue, the 5 plugins listed below will definitely help you achieve your goals in 2013.  NextScripts: Social Networks Auto Poster As you might be well aware, social networking is extremely important when it comes to building a presence online. By sharing your content on social media websites, you could be exposing your work to the masses and bringing in more leads and customers. However, manually sharing on the social web is a time consuming process - which is why there is a need to automate. And, this is precisely why the NextScripts: Social Networks Auto Poster is at the top of my...

Modern day blogging is quite demanding, and to be a success at it, there is a need to keep your content fresh and blog updated on a regular basis. However finding good content to post on a regular basis is a major concern for most bloggers. Given the situation, the concept of guest blogging has come across as a major boon for them. By accepting guest posts from external sources, bloggers are able to meet the content requirements of competitive blogging effectively. In this article we will discuss the ways in which you can attract more guest posts on your blog. 1. Create a 'Write For Us' page Sometimes all it takes is a little push from your end. A 'Write For Us' page informs prospective guest-posters that you are open to the idea of them guest posting on your blog. Your 'Write For Us' page should contain the following details a) Words encouraging individuals to come forward and guest post. b) The benefits of guest posting (from ...

For anyone who is a novice in the Search Engine Optimization domain, attempting to get your website to be a forerunner for search engines can be quite a battle. Given this fact “Forum Posting” can be your route to success for it is the most accelerated medium to obtain visibility. Getting a Signature Forum Posting is a medium where you get the opportunity of communicating with co-members of the forum up until you reach a stage where you are entitled to advocate your website and this can usually be done by a “signature” that appears below your posts enabled with the aid of a “link”. Forum instructions are typically not stringent and that explains the ease and efficiency with which one can post on forums. Forum Posting and SEO Usually the most ideal way to commence would be to locate a forum through any of the available search engines and look for one that interests you and can also check its credibility and presence by verifying the page rank (PR) given to the for...

Earlier, Blogs (or Web Logs), was what one turned to in order to either, nurture the budding writer within, rant about world problems, educate the masses, work as  a stress buster, or even to simply provide people with a little ‘light reading’. Needless to say, it helped bring about writers by the dozen. Recently, however, businesses have taken to Blogging as well, but not for the same reasons. They use this medium as a way to interact with the audience. With the growing popularity of Blogs amongst the general public, using it for marketing was quite the brainwave. Blogs, don’t just provide an informal platform of expression, but also allows businesses to provide the audience with a deeper insight into the workings of an organization…or ‘paint a picture’ of its general working environment. There are various tips that one should bear in mind, when creating a business Blog. Know your audience It may be a clichéd line, but it’s a good one. Without knowing the ta...

Guest blogging works two ways, which means it can create problems for both parties. The parties involved consist of individuals who write guest blog posts, and individuals who accept and publish guest posts on their blogs. This article details the problems that both parties may have. It is often overlooked, but when a writer creates a piece of text (such as a guest post), he or she is dedicating some of his or her time to that project. In any other circumstance a person, dedicating their time and brainpower to a task would expect some form of monetary remuneration, and yet guest blogging offers none. On the flip side--a lot of people overlook the fact that when a blog owner takes on and publishes a guest post, he or she is putting himself/herself at risk. There is a risk of damaging the reputation of the blog, of the domain and of the owner. There is also a risk of criminal prosecution under copyright and libel laws. You are giving your quality work to another person ...

Data visualisation is now one of the most popular ways of presenting complex information and with good reason. Infographics, and other forms of visualisation, allow people to digest information without having to wade through pages and pages of text. But not every infographic is a good one; the web is chock full of visualisations which have failed to capture interest, representing a huge amount of wasted time and money. Here are five steps you must take to help ensure your infographic doesn't end up on the scrap heap. 1 – Your data must be interesting and reliable The interesting part should go without saying, and if you're an expert within a particular niche you'll have a good understanding of just what will appeal to others working in the sector. However, you need to balance your desire to excite with the need for accuracy. The web is full of misleading or incorrect statistics, scooping these up and putting them in an infographic means it is more likely t...

Getting bloggers to publish your guest posts can be hard at times. The writing is the easy part. Publishing… well that's not so easy. Speaking as someone who has published 500+ guest posts in the past couple of years, I have 5 specific tips to help you get more of your guest posts published by bloggers. This is by no means a definitive list. But these are 5 tactics I use regularly to increase the odds of getting published. Note: These tips assume you understand the importance of writing a truly valuable, insightful and informative guest post. If you don't fully understand the importance of this then don't read the rest below because you'll be wasting your time. None of these tips will help you if your content is crap! 1. Be Personal In Your Email Too many guest posters are trying to get published by sending out emails like this: "Hey Bill, I really love your site http://yourdomain.com/ and really love the great content you put together. I ...

The world of social media has evolved immensely in the last few years. There are now social networks, social bookmarking sites and tons of other iterations, all built on similar platforms. One interesting development is the rise of social metric measuring services – there are perhaps hundreds out there, some devoted to measuring your reach on Twitter, others for measuring your impact on Facebook. Klout is one such service – it’s designed to measure your impact across all social media, as well as much more. But, is it worth your time? Should you bother about Klout? What Is Klout? At its heart, Klout is about measuring influence. Specifically, it promises to measure your influence across all your social media accounts and help you determine just how much reach you’re exerting. It shows leaders in various niches, helps you communicate with those whom you find the most influential, and even offers rewards for those deemed the most influential in a given niche. These rewards ...

Your father wakes up in the morning and heads to the open to enjoy a breath of fresh air. You wake up in the morning, head straight to the computer and delete those hundreds of useless emails that seem to have found their way into your email inbox in the death of the night. If spam deletion is more of an early morning ritual for you, its time to stand up and take action. The following tips will help you keep your Inbox clean and clutter free. 1. Unsubscribe Keep getting those promotional emails from one source or the other every single minute? Unsubscribing is the way to go for you. If the promotional email that you just received is from a (somewhat) reliable source, you are sure to find an unsubscribe link hidden somewhere within the text. I say hidden for the print is often so small that even the most powerful microscopes might fail to come to your aid.  You are most likely to encounter the 'unsubscribe' link towards the end of the email. However i...