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The Red Bull Stratos mission which saw Felix Baumgartner jump room over 24 miles above the earth's surface on 14th October 2012, not only broke the world records for the highest jump from a capsule, the longest distance covered in freefall, and the maximum velocity achieved by any man in freefall, but was also the largest ever digital event on record. The mission raised the bar on how brands can activate sponsorships through social media.  Some of the marketing milestones achieved include: * Over 9 million YouTube live streams, the highest number in the history of the media sharing site. In total, over 30 million people have now viewed various videos related to the jump on Red Bull's official YouTube channel. * Over 3.4 million tweets posted with jump related hashtags on the day of the jump. This catapulted almost half of twitter's global trending topics. * Jump related posts on Red Bull Stratos official page generated close to 1 million interactions. These incl...

Your first foray into the world of multiple displays is always an exciting event. For me, it was at university, alongside the wonders of the wonderfully pointless compiz desktop cube . Whatever its effect on my productivity, it felt incredibly cool. Since then, my girlfriend will often connect laptop to TV and indulge in gaming and Netflix in parallel. But is going double-headed really the best option for getting things done? The first issue here is suiting the system to the task . If you’re working on something where you need to skip back and forth between your document and your research materials, then maybe going double-headed is way to go. Similarly, web designers can benefit from having their code on one monitor and the page as it will appear to users on the other. Yes, you could arrange the windows side by side on the same monitor (or constantly alt-tab between them), but having an extra screen just feels more natural; if your work is divided into two parallel parts c...

Windows 8 is here, and it represents a radical departure from Microsoft's previous operating systems. The entire system has been designed from the ground up, and is this time geared towards users of mobile devices like tablets and smartphones. The new interface features big, colourful buttons presented in a touchscreen-friendly format, and many of the main functions can be carried out via swiping or tapping the screen, so long as you have a laptop with a touchscreen. Laptop users may worry that because of Windows 8's new focus, its functionality on notebooks and desktop PCs may have been sacrificed. Thankfully, however, this is not the case; indeed, it can be argued that Windows 8 actually works better on laptops than on mobile devices. Here are 5 reasons why. 1.   It makes the most of your laptop's hardware Ever since the resource-hungry Windows Vista, Microsoft have been working hard to make their operating systems more efficient. Windows 7 was a big s...

When technology research company Gartner Inc. identified the top 10 strategic technology trends for 2013, they said that personal clouds “will gradually replace the PC,” becoming the “glue that connects the web of devices [consumers] choose to use.” When considering how much of our lives are managed with digital devices, their prediction indicates a huge impact on our daily activities. So, what exactly is cloud computing? How will advances in this technology benefit your life, and what security threats will this web of networks create?  Personal Clouds Whether you know it or not, you have probably been using cloud computing for some time now. Web-based email services and most smartphone apps are cloud networks. This means that the software and/or storage for your account do not exist on your personal computer or smartphone, but on the service organisation's server. Advantages of Personal Clouds In the past, file sharing was limited to email attachments. Beca...