INKJAM

In this post I will share with you certain advanced 'easy to follow' blog tips that will bring you guaranteed results should you promise to follow them religiously over the next 6 months. 1. Create Resourceful Content For the next six months, concentrate not on writing articles but on creating resources. Choose a few topics with your given niche and discuss them extensively. Dedicate a post to each topic and frame your content in a manner that it provides complete information on the said topic and comes across as a resource for its readers. Take the Wikipedia Model as an example. The reason why most Wikipedia articles find the top spot in Google search result pages (SERPs) is because these articles often contain more words and more information on any given topic than any other page on the web. In fact when you consider the pages that claim the top 10 spots in Google search result pages for a high competition search term, you would notice that most of them featu...

Guest Blogging is a challenging effort that requires constant content creation, and successful relationship building. When executed properly, guest blogging can create excellent offsite SEO value for your website, while providing quality content for the sites you blog on – in turn building their onsite SEO value.  When executed poorly, guest blogging efforts can become a huge waste of time; with articles constantly being sent out, and then rejected by webmasters – or never responded to at all. However, providing you are a descent writer, and do have a legitimate expertise and knowledge base, there’s absolutely no reason why you should have anything except complete success! Take a look at this short list of tips that will help you ensure your content gets posted, and your guest blogging efforts are a success!  Quality Unique Content   “Quality” is a relative, and often watered down adjective these days. What I mean by quality in the sense of g...

Backlinks are links from another person’s domain to yours and are good for your SEO (Search Engine Optimization). Also known as external links, they are like little votes for your website, and if you have lots of “votes”, the search engines will assume that you have a good website and rank you higher. Do you really need links to rank your site? They are just one part of your website’s SEO, so the answer is no. It is possible for a website to be ranked highly, even if it has few (or no) backlinks at all. However, it is turning out to be increasingly difficult to have your website ranked highly on the search engine result pages (SERPs) without having a decent number of links pointing to your website. How many backlinks are needed to rank a website? Again, you do not need any to rank your website. As soon as the search engines crawl and index your site, they will do the ranking on their own terms (based on a number of factors and not all of them are known). As time progresses an...

Email marketing is not dead, but at this stage in history people have a very low tolerance for marketing emails. In order to get a more positive response, you need to make your email marketing a little more targeted, and even a little more personal (if you can).  Getting a good response is no longer about having a massive email list. It is about engaging the recipient enough to get them to open the message in the first place, and then for making sure they do not delete/block your email within a few seconds of opening it. Here are some great tips for helping you to do just that. 1 - If you’re not 100% sure of their name then don’t use it Do not forget that people use fake names to open up accounts. If you cannot be sure that the recipient has not used a fake name, then do not include any name within the message. People may forget that they have had used fake names and will simply block your email for fear that it might be a poorly optimized spam. If the recipient had ear...

In my previous post, I had covered the Impact of Penguin 2.0 on Link Building and SEO . In this post I will solely concentrate on Guest Blogging and how it has changed in the post Penguin 2.0 era. However before I proceed any further, it would be helpful to recapitulate what Guest Blogging is all about and why it is considered such an important SEO tool. The Concept of Guest Blogging The concept of guest blogging is easily understood with an example. Let us consider that there are two individuals X and Y. X owns Blog A, while Y owns Blog B. X approaches Y with a proposal to publish an article on Blog B in exchange for a link that will point to Blog A. This is how Guest Blogging works. Why is Guest Blogging an Important SEO Tool Continuing with the same example, X publishes an article on Y's Blog simply because doing so will give him a link back to his own blog. Thus guest blogging is nothing but a link building exercise which will help X's Blog improve it...

Penguin 2.0 algorithm update is here and it promises to hit webspam hard. With the next generation Penguin 2.0, (called so because this change is not just a data refresh within the existing algorithm, but changes made to the algorithm itself) Google attempts to specifically target black hat spam and give greater thrust to content quality and ethical link building.  Before going further into our discussion, it makes sense to recapitulate what the original Penguin update was all about. The original penguin update (Penguin 1.0) was released on April 24, 2012 in an attempt to de-rank all websites that participated in unethical SEO practices (Black Hat SEO) that include keyword stuffing, anchor text over-optimization and unnatural link building. The Penguin update also came down hard on the so called 'link networks' that promised quick SEO results for their clients. Google subsequently made several 'data refresh' updates to the original algorithm to counter webspam...

Perfecting business naming doesn’t happen overnight, yet it has happened in some strange ways.  Some inventors have launched major labels after they’ve finalized the finished product; others have simply taken two common words and slammed them into one odd sounding phrase.  What worked for others may fail for you, meaning you’ll probably need days of brainstorming to perfect your corporate name.  Add marketability issues into your naming process, and the whole enchilada gets harder.  Let’s explore some interesting ways small businesses, individual entities or large corporations could name themselves, or avoid error, while keeping future marketing at the forefront of their final decision. Avoid Social Hotness Basing small business or large company name ideas solely off what everyone is talking about would be your first mistake.  Since today’s trends are tomorrow’s archives, having your entire existence built off what millions love today wouldn’t ...

Did you know that Twitter owes its existence to two way radios? Honest! Surprised? Shocked? Don’t be – this is 100% true. It is a fact that radio systems have inspired the creation of Twitter. I bet that you still don’t believe this and are probably laughing out loud at my claim. You’re probably wondering that how could a boring technology that’s been in existence since the last 80 years inspire a social networking website that’s grown into a raging hit. You are probably asking: How can a Rip Van Winkle ever inspire a Justin Bieber to stardom? So, the right thing to do is to clear your doubts. Listen to this story: Jack Dorsey, one of the co-founders of Twitter, was a fan of two way radio technology since his childhood (in St. Louis, Missouri). He loved listening to the radio communications on a scanner. Jack would get his kicks listening to what the emergency services department had to communicate. He was fascinated about how things worked in the real world, and it i...

With another major Penguin update looming large (sometime this summer according to Matt Cutts) I wanted to put together a quick reminder of the link building strategies you should be straying away from in order to keep your site ranked well in Google search results. Google has already made a dozen or so updates to its first Penguin algorithm update, but this next one apparently according to sources is going to be just as big if not bigger than the original. So now that I’ve warned you let’s get into the top 5 specific link building strategies you should be staying away from in order to better protect yourself from not just this upcoming Penguin update, but more that follow throughout the year. 1. Anchor Text Abuse Whether you like it or not, Google is forcing SEOs to limit their anchor text strategies. In order to adapt, you’ll need a majority of your anchor texts to be brand specific and domain specific rather than keyword specific. 2. Guest Posting on Lower Quality...

If you believe homegrown companies are a foregone conclusion, you’ve never read our Site 5 web hosting review, your perfect hub for parking unused domain names.  Completely built from the ground up by professional datacenter engineers, deploying all service and technical support in-house and offering no-frills billing, Site5 has truly brought down home web hosting for those who want local call centers and concierge-like treatment. Trimming the fat off bogged down servers, continuously upgrading servers while offering perhaps the most dynamic work environment epitomizes the overall company persona which is backed by outstanding price structures.  Read more of our exciting Site5 hosting review and share the love for true hosting at its finest, then see why domain names are finding their way to this site – or being registered there. Price Value The statement - 'nearly symmetrically perfect in every facet of product offering' - would best vocalize our praises of ...

They say that you should write about what you know, and for many of us that's sports. If you are the kind of person who watches the game, shouts at the TV, then rants about it to everyone you know (regardless of whether they're actually interested in the sport themselves), then a blog of your own to vent on and to use as a form of catharsis may be exactly what you need. Here you can rant to your heart's content and make your opinions known, but unlike telling your disinterested girlfriend, you'll be able to share your views with other fans and enter into some lively debates. Writing about sports is something that many of us could do then, and something that most of us would enjoy. That makes it a brilliant way to make some extra money and a perfect hobby. Running a sports blog you see is very easy to do, and because it's such a popular subject you'll find that you can quite easily tart to find readers and discover new topics to write about. Th...

The concept is funny: we live in a world where technology changes things at an instant, but our technology is not always ready to adapt to the changes. Take spell checkers for example. In today's fast paced world where new technological or marketing words are being created on a regular basis, our spell checkers simply don't seem to find a way to keep up. You type the popular word down in your word processor only to have the red or green squiggly line appear underneath it.

It goes without saying that it costs more to train new personnel than to maintain productive employees. In order to preserve an effective workforce, training and coaching needs to become an integral part of a business. In fact, The American Society for Training and Development generally recommends a minimum of at least 40 hours of some form of training for each employee every year.  Below are some of the reasons why having a training and development program in place so heavily influences securing an effective workforce. Purpose of Training There are many types of training programs that businesses can regularly use to ensure that their staff is up to speed on company work policies, production methods and other important corporate level strategies. For instance, training might involve everything from orientation to learning about more specific and unique business processes. Purpose of Coaching Business coaching is usually a slightly more intimate process in th...

Most website owners like to install analytics so that they can obsess over visitor numbers, but there are so many other data points available through mainstream analytics services like Google Analytics which are also useful to look at. Being able to assess what pages are most popular, look at bounce rates and see what countries your visitors hail from are not just superficial interesting—you can use that data to optimise your website and improve it exponentially. Analytics basically allow you to assess the strongest and weakest points of your website, allowing you to focus on the former and strengthen the latter. 1. Take In The data The first step to optimising your website based on your analytics is looking at the headline facts and figures and starting to analyse exactly what they mean. Go through each and every page of your chosen analytics service and figure out what each data point is trying to tell you about your website. As a basic guide, the most important informatio...