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In this post we will be featuring a few vintage Indian print ads that made a strong case for their respective brands; compelling the Indian consumers to desire and buy more. Note the ads have not been arranged in any particular order. 1. We start off with an ad promoting the iconic Ambassador car. The ad promotes the Ambassador as a "the big size family car" keeping in mind the needs of a large Indian (often joint) family. 2. Next is a poster of Superstar Amitabh Bacchan promoting Bombay Dyeing clothing. 3. Next in is an iconic Amul advertising featuring a little girl. The ad talks about a little butter on a hot chapati making for a delicious one course meal. 4. A Bata Ad for girls who move in fun circles. 5. An interesting ad featuring Kishore Kumar promoting Brylcreem hair gel.  6. Here is an interesting print ad promoting Cadbury's Gems. 7. An ad promoting camel oil pastels. Camel oil pastels allow Raju to paint without the fe...

Have you ever wondered why for most searches at Google, we end up spotting a Wikipedia page among the top 3 results? The reason for this is simple - Wikipedia ranks among the best search engine optimized sites in the world! While Google continues to send millions and billions of visitors the Wikipedia way, it teaches us (the SEO enthusiastic crowd) a very important lesson: To be Google’s blue eyed boy, you need to do your SEO right. And, what better way to gain inspiration for our sites’ SEO than to delve deep into the Wikipedia website itself for ideas. Here are some of the best SEO (Search Engine Optimisation) tips that the Wikipedia website teaches us : Create Resources, Not Articles The Macmillan Dictionary defines Resource as “something that you can use to help you to achieve something, especially in your work or study.” This means any information you provide that helps a reader achieve success (over and above others) in their field of work or study will qua...

Are you ready to localize your company’s products and services for international customers? Most growth oriented firms recognize that the majority of their profits through the next thirty years will depend on global markets, and there’s significant strategic pressure to localize brands for lucrative, growing economies beyond national borders. Language localization differs from   translation activity   because it involves a comprehensive study of the target culture in order to correctly adapt the product to local needs. The localization process is often misunderstood and those misunderstandings can be costly in terms or blown budgets, missed launch deadlines, and loss of market share to competitors.  In this article, we’ve put together a quick five-question localization process pop quiz to test your assumptions and encourage conversation within your company about getting the localization process underway for your next global market. Test your knowledge below: ...

In today’s competitive environment, many small businesses are seeking solutions which reduce the cost of IT infrastructure, control capital expenditures, and unify business operations. Companies must accomplish this while meeting demands for higher levels of service to maintain a competitive advantage in this fast paced marketplace. The desire by companies to reduce IT costs while improving quality of service has placed many small businesses at a decision crossroad concerning whether to migrate to the cloud or maintain IT on the premises. As with any other type of business decision, there's advantages and disadvantages as well as challenges which must be taken into consideration prior to reaching a decision. Many companies that consider migrating to the cloud often discover its powerful potential to provide cost savings and reduce IT infrastructure requirements while simultaneously providing a more efficient way to deliver services to the end user. Because of the ma...