Amul ads are often described as the best Indian concept advertising of all time. In this post we track 13 of the best Amul advertisements of 2013 1. Amul's take on the bribery scam, popularly referred to as the ' Choppergate ' in which several Indian politicians and military officials were accused of accepting bribes from a helicopter manufacturer. The controversy surrounded a US$550 million deal for the purchase of a new fleet of choppers meant for the use of Indian VVIPs. 2 . The Chinese' troops intrusion into the Indian territory led to this witty advertisement. 3. The month of April 2013 saw the collapse of a ponzi scheme (popularly referred to as a chit fund scam) run by the Saradha Group. With investors' loss running into billions of rupees, this collapse led to a great political showdown in the state of West Bengal. The following ad is Amul's take on the whole issue. 4. The IPL match-fixing scandal shocked cricket lovers in 2