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The Most Profitable Banner Ad Sizes For Your Blog / Website

This post tries to identify some of the most profitable Banner ad sizes in the industry. If you are in a dilemna as to what banner ad size to display on your blog / website, then you are invited to read on.

What is a Banner ad?
According to wikipedia, A banner ad is a form of online advertising which "entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. The advertisement is constructed from an image (GIF, JPEG, PNG), JavaScript program or multimedia object employing technologies such as Java, Shockwave or Flash, often employing animation, sound, or video to maximize presence."

What are the standard Banner ad sizes?
The standard banner ad sizes in the industry are:-

Rectangle 
Medium Rectangle - 300 x 250 px
Square - 250 x 250 px
Pop Under - 720 x 300 px
Vertical Rectangle - 240 x 400 px

Banners & Buttons 
Leaderboard - 728 x 90 px
Full Banner - 468 x 60 px
Half Banner - 234 x 60 px
Button - 120 x 90 px
Square Button - 125 x 125 px

Skyscrapers
Wide skyscrapper - 160 x 600 px
Skyscrapper - 120 x 600 px
Half Page Ad - 300 x 600 px 

Which are the most profitable banner ad sizes?
The following are the most profitable banner ad sizes to display on your blog / website:-
1. Medium Rectangle - 300 x 250 px
2. Leaderboard - 728 x 90 px
3. Wide skyscrapper - 160 x 600 px
4. Full banner - 468 x 60 px
5. Pop Unders - 720 x 300 px

Your final choice of an ad size would depend upon the availability of different ad sizes with your ad agency and the kind of ad space available on your blog / website.
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