What is white label SEO? This is an important distinction to understand if you are just getting involved with search engine optimization for your business. SEO in general is a set of practices that help businesses to appear more frequently in search engine results relevant to their business.
Every single business that operates online needs to have an effective search engine optimization plan. However, there are several different ways to approach the task of SEO. Speaking broadly, the main distinctions are "white label" or "white hat," and "black label" or "black hat." The approach you choose will have a tremendous impact on your business' future.
White Hat SEO
White label SEO is the kind that is preferred by search engines. It is highly ethical and makes use only of the methods approved by the search industry. These methods can include such things as, for example, developing social media presence and followers, or creating "content" such as videos and articles. The basic premise of "white hat" SEO is that by creating a better web experience for your users, you help your business, your users, and the search engines to thrive. Over time, these methods are the most effective and will create a lasting positive change in your bottom line.
Black Hat SEO
In contrast to white label SEO is something that is usually referred to as "black hat" SEO. As you can probably tell from the name, this is a kind of SEO that does not follow any ethical principles. As you can imagine, this is not the type of business practice my companies get involved in. "Black hat" SEO relies upon manipulation and deception to create temporary changes in search results. For example, black hat SEO companies may engage in spam using automated programs or dozens of workers who get paid pennies a day. These methods can sometimes create a temporary search engine boost, but they are soon discovered and often lead to the offending site being banned.
Conclusion
The long and the short of it is that a website that is not highly visible on the search engines is essentially invisible. The days have long disappeared when just having a new website meant that people would easily be able to find your content. Nowadays, each and every industry is represented by tens of thousands of websites. However, not all of those websites are using white label SEO. By becoming one of the business owners who does, you automatically create an advantage over your competitors.