Every business needs to undertake marketing in order to succeed. Many business leaders have embraced the Internet as a marketing platform. Online marketing certainly offers businesses the ability to reach a wide consumer audience in a cost-effective, high-tech fashion. However, it's important that business leaders don't forget the value of offline marketing. Offline marketing encompasses some of the most tried and true advertising tactics in the world.
Combining online and offline marketing is absolutely essential for business leaders who want to ensure maximum exposure for their businesses. Some offline and online tactics can even be combined. Direct mail is still a very popular marketing tactic, with many businesses profiting from sending customers coupons and special offers in the mail. As an example, you can try sending clients custom envelopes with QR codes that link to your business's webpage for maximum online-offline effectiveness. The following five tips can help any business leader strengthen his or her marketing program by seizing upon the advantages offered by online and offline marketing.
Embrace the Marketing Mix
Aptly named, the marketing mix is a
principle that suggests that business owners should focus on product, price, promotion and place
when undertaking an advertising campaign. With the rise of online
advertising, place has become more important than ever before.
It's important that a business advertise in a variety of places. The reasoning
behind this is simple: The more places a business advertises, the more
potential customers that business can attract. Combining online and offline
tactics ensures the broadest audience reach possible.
Understand how to Integrate
Marketing professionals know that it's
important to integrate online and
offline tactics during a marketing campaign. Integrating your
marketing efforts can be as simple as including your website address on all
coupons or flyers that you hand out to customers or as sophisticated as
including QR codes on envelopes and business cards.
Use Offline Marketing to drive Online Traffic
Recent studies
suggest that many consumers visit business websites after hearing about
them in offline advertising.
Radio and television ads are still a highly effective means to reach consumers
in your target market. Make the most of these mediums by encouraging customers
to visit your store location or website. You'll reach consumers
who don't use the Internet without isolating customers who are hungry for
online information.
Combine Online and Offline ‘Competitions’
Consumers simply
love giveaways and competitions.
Make the most of this traditional marketing tactic by holding both online and
offline raffles. Doing so will encourage consumers who frequently visit your
business and use the Internet to visit your business's
website. Don't forget that you can use your website to build a mailing
list.
Put all your data on Freebies
Many business leaders love to give
away promotional products. Such giveaways are popular amongst consumers, who
enjoy getting something for free. Whether you're giving away frisbees or
notepads, be sure to include your
website address, phone number and street address. You'll drive traffic
to your website without isolating customers who don't enjoy going
online.
Marketing is an absolutely vital business tool. Remember to use both offline and online marketing tactics to ensure the success of an advertising campaign. Combining marketing techniques ensures that your message will be seen by a wide consumer audience. It also ensures that you won't isolate any loyal customers who prefer receiving marketing materials offline.
Marketing is an absolutely vital business tool. Remember to use both offline and online marketing tactics to ensure the success of an advertising campaign. Combining marketing techniques ensures that your message will be seen by a wide consumer audience. It also ensures that you won't isolate any loyal customers who prefer receiving marketing materials offline.