With
the number of people willing to transact online growing by the day, the
popularity of eCommerce websites is at an all time high. The past few years has
also seen a tremendous growth in the number of eCommerce websites being setup
on the World Wide Web and going by the current state of things, this trend is
expected to continue for at least some time into the future.
If
you are the owner of an ecommerce website or otherwise entrusted with the task
of promoting one, the above lines hold great significance for you; for they not
only point towards the prospect of increased business, but also towards another
factor that must be taken into your consideration – Increased Competition!
1. Advertising:
Advertising
using traditional channels like the print and television as well as online
advertisement will help you reach the masses in a very short span of time.
Online advertisement using the PPC (pay-per-click) model is especially
effective since you only have to pay for each valid click generated for your
website.
2. Search Engine Optimization (SEO):
SEO
techniques aim at improving your website’s visibility in search results, and
are therefore a very cost-effective technique of driving organic traffic towards your
website. Some of the effective SEO
strategies include Keyword optimization, Link building and On-page optimization
techniques. You can always avail of the
services of firms that specialize in Search Engine Optimization Techniques.
3. Social Media Promotion:
Social
Media channels like Facebook and Twitter are a great platform to connect and
converse with a large audience. Apart from being an excellent brand building
exercise, Social Media promotions can help you find and retain customers, know
exactly want they want of you and your business as well as build a large fan
following for your eCommerce website.
Other ‘techniques and strategies’ that can be gainfully employed.
1. A sign-up bonus:
A sign-up bonus is a great way of inducing people to make
their first purchase from your website.
2. Coupons:
Coupons
offering a variety of discounts are a hit with marketers these days. You can
distribute coupons using your existing social media channels, mail lists or
through online (or offline) advertising.
3. Press Releases (PR):
A
well written PR which finds its way to top media channels can bring you instant
publicity at little to no costs.
4. Superior Customer Service
With
superior customer service, prompt deliveries and efficient complaint-handling,
you win the trust and confidence of your customers who would then be more than happy
to refer your website to their friends and relations.
5. Blog
A
blog can be instrumental in bringing increased sales and more customers to your
business.
6. Exclusive Partnerships
You
can also enter into exclusive partnerships with certain businesses to sell
their products through your website. In this way you can benefit from the
increased publicity that will come your way via the businesses you have
partnered with.
Good
luck with your marketing efforts and thank you for reading.