Skip to main content

How to Promote an E-Commerce Website

With the number of people willing to transact online growing by the day, the popularity of eCommerce websites is at an all time high. The past few years has also seen a tremendous growth in the number of eCommerce websites being setup on the World Wide Web and going by the current state of things, this trend is expected to continue for at least some time into the future.

If you are the owner of an ecommerce website or otherwise entrusted with the task of promoting one, the above lines hold great significance for you; for they not only point towards the prospect of increased business, but also towards another factor that must be taken into your consideration – Increased Competition!
How to Promote an E-Commerce Website
So how do you promote a newly setup (or existing) eCommerce website? The following discussion might be of help to you.

1. Advertising:

Advertising using traditional channels like the print and television as well as online advertisement will help you reach the masses in a very short span of time. Online advertisement using the PPC (pay-per-click) model is especially effective since you only have to pay for each valid click generated for your website.

2. Search Engine Optimization (SEO):

SEO techniques aim at improving your website’s visibility in search results, and are therefore a very cost-effective technique of driving organic traffic towards your website.  Some of the effective SEO strategies include Keyword optimization, Link building and On-page optimization techniques.  You can always avail of the services of firms that specialize in Search Engine Optimization Techniques.

3. Social Media Promotion:

Social Media channels like Facebook and Twitter are a great platform to connect and converse with a large audience. Apart from being an excellent brand building exercise, Social Media promotions can help you find and retain customers, know exactly want they want of you and your business as well as build a large fan following for your eCommerce website.

Other ‘techniques and strategies’ that can be gainfully employed.

1. A sign-up bonus:

A sign-up bonus is a great way of inducing people to make their first purchase from your website.

2. Coupons:

Coupons offering a variety of discounts are a hit with marketers these days. You can distribute coupons using your existing social media channels, mail lists or through online (or offline) advertising.

3. Press Releases (PR):

A well written PR which finds its way to top media channels can bring you instant publicity at little to no costs.

4. Superior Customer Service

With superior customer service, prompt deliveries and efficient complaint-handling, you win the trust and confidence of your customers who would then be more than happy to refer your website to their friends and relations.

5. Blog

A blog can be instrumental in bringing increased sales and more customers to your business.

6. Exclusive Partnerships

You can also enter into exclusive partnerships with certain businesses to sell their products through your website. In this way you can benefit from the increased publicity that will come your way via the businesses you have partnered with.

Good luck with your marketing efforts and thank you for reading.
Labels:

Popular posts from this blog

A Super Funny Joke - The Boy And The Priest

A housewife takes a lover during the day, while her husband is at work. Unknown to her, her 9 year old son was hiding in the closet. Her husband came home unexpectedly, so she hid her lover in the closet. The boy now has company. Boy: Dark in here.. Man: Yes it is. Boy: I have a baseball. Man: That’s nice. Boy: Want to buy it? Man: No, thanks. Boy: My dad’s outside. Man: OK, how much? Boy: $250. In the next few weeks, it happens again that the boy and the mom’s lover are in the closet together. Boy: Dark in here. Man: Yes, it is. Boy: I have a baseball glove. Man: How much? Boy: $750. Man: Fine. A few days later, the father says to the boy, “Grab your glove. Let’s go outside and toss the baseball.” The boy say's, “I can’t. I sold them.” The father asks, “How much did you sell them for?” The son says, “$1,000.” The father says, “That’s terrible to overcharge your friends like that, that is way more than those two things cost. I’m going to...
Post a Comment
Read more

Earn Money By Becoming A BigRock Affiliate

About BIGROCK Affiliate Program The BigRock Affiliate program is an online marketing program where affiliates promote BigRock products to their friends, family, customers etc and are paid attractive commissions for every successful purchase. Once you sign-up, you will receive a URL from BigRock (http://.bigrock.in). This URL will be your website from where you can sell BigRock products and start earning Commissions. In case you already have a Website / Blog, all you need to do is place BigRock banners or text links on your website, blog, facebook/twitter page and drive visitors to your unique URL and earn commissions. What products can you promote? As an affiliate, you can sell all BigRock Products. The Products include: Domain Name Registration Website Hosting Email Hosting Do-it-Yourself Website Builder Tool Build-it-For-Me Professional Web Design Service Digital Certificates. You can Signup by following this direct link :  http://www.bigrock.in/affiliate...
Post a Comment
Read more

Using A Custom BigRock Domain For Your Tumblr Blog

This post features a tutorial on how to set up custom "BIGROCK" domains for your 'TUMBLR' Blogs.  I begin with an assumption that you have already purchased your domain from Bigrock.
Read more