If your blog is dying an untimely death, it’s time to sit up
and take action. The following action plan outlines some of the activities you
can undertake to revive a dying blog and get the visitors flowing once again.
1. Focus
Focus on a few related topics and stick to it. Doing so will
enable you to build a steady readership based on interests – who will keep
coming back for more. Diversify into too many topics and would find you are
unable to satisfy any of your interest-based visitor groups over a considerable
period of time – a sure sign they will start losing interest in your blog.
The key to your success lies in selecting your target
interest group and serving them well.
2. Content
The best way of reviving a dying blog is to infuse a fresh
flow of content – to ensure that your blog catches the eye of your target
audience.
To have the maximum impact, your content should be:
- Relevant to your target audience and be of value to them.
- Unique
- Well written and compact.
3. Go Social
The logic behind this is simple. Almost every individual
with access to computers have a social media account. You can always tap into
this huge following that social media sites enjoy to gain some free publicity
for your blog – a move that will ensure that your existing readers will keep up
to date with your blog’s content and more and more individuals join in on the
fun.
4. Be open to guest posts
If lack of content is pegging your blog back, and you are
finding it difficult to keep it updated on a regular basis, its time to say YES
to guest posters.
By being open to guest posts you not only get quality
content for free but also gain a lot more in terms of the traffic and the
additional publicity that comes your way.
5. Plan
By charting out your future course of action, you give
yourself a sense of direction and purpose. Reviving a dying blog will need your
efforts – its easier to achieve results when you have a definite plan before
your eyes.
Remember to give it your all and success will be yours for the taking.