INKJAM

Last year I spent significant portion of my time researching web site translation and localization for a company preparing to launch international versions of their web site. Ultimately, it was my job to determine which path the company should take given the considerable confusion out there about the various ways one can go about web site translation and localization.  If you’re in the position of deciding how you should tackle your company’s next web site translation project, read on. Perhaps what I’ve learned will help you, too. What’s Localization? My first question: What’s localization? I had a pretty good grasp on the concept of web site translation, but I didn’t understand the difference between localization and translation. As it turns out, the distinction is important and goes beyond translating into your target language. Localization takes more into account than the written or verbal message in a web site translation. Localization also takes into a...

Most SEO services on the market today are probably wise enough not to promote themselves as black-hat or automated SEO advocates, but this doesn’t mean that behind closed doors this isn’t exactly what’s going on. As such, it’s sadly a case of businesses having to be a little on the wary side when it comes to certain danger signs and keeping tabs on whether or not all is as it appears to be.  And of course, it’s much easier to decipher what’s what before signing up in the first place, despite having to see through smoke and mirrors to do so.  Here’s a look at just three very simple examples of how you might be able to tell that something’s awry with a SEO provider’s approach: Fixed Package Promises The thing about organic SEO is that while it is indeed possible to promise and deliver positive results it isn’t even remotely possible to promise an exact position in the Google results pecking order – i.e. number one. As such, it’s usually a safe bet to assu...