INKJAM

Videos are all in rage these days. Consider these statistics from YouTube : Over 800 million unique users visit YouTube each month. Over 4 billion hours of video are watched each month. 72 hours of video are uploaded to YouTube every minute . With stats like that, why wouldn’t your small business be interested in adding videos to your marketing campaign? Videos can help generate more leads, increase web traffic, engage more customers, build better brand awareness, and so much more. If you haven’t jumped on the video marketing bandwagon, it is probably because you fear venturing into the unknown. Knowing were to begin and then actually putting thought into action is a bit intimidating. If you are a video marketing newbie, here are some tips and suggestions to get you started. Find the Perfect On-Air Personality  Who is best suited to be on camera? It might not be the seemingly obvious choice. For example, your sales reps are no doubt good at...

Today, unlike ever before, it is important that local businesses establish their presence online in an effort to compete successfully with other local businesses and the gain more customers. With smart phones becomming a necessity rather than our convenience, for most people information about local businesses and services are only a click away. In a bid to capture the attention of these tech savvy information seekers , local businesses are going online to have their presence felt on the World Wide Web. This is how you can get your local business online: Set up your own Website With Content Management Platforms such as WordPress and Joomla you can set up your very own professional looking website in no time. But, before you start it is also important to find yourself a 'reliable web host' – so that your business does not have to suffer from down–time related issues. If you are inexperienced in web development it is important that you hire the services of a profes...

The Zen Ultraphone U1 is an Android enabled budget dual–sim smartphone that comes with a handy 3.5 inch High definition capacitive touch screen and is equipped with a 1 GHz processor to power all your processing needs. It also boasts of a 3.2 megapixel camera with LED flash and an internal memory of 512 MB, expandable up to 32 GB. The Ultraphone U1 comes with a 1200 mAh Li-on battery and runs on the Android 2.3 Gingerbread OS. The interesting thing to note is the fact that the phone lacks 3G connectivity, however, there is Wi-Fi and Bluetooth support. The Zen Ultraphone U1 easy initially priced at Rs. 4,999

Bringing to you some fascinating facts from the world of Formula One (F1) 1. Nino Farina was Formula one's first-ever World Champion. Racing for teams Alfa Romeo , he won the first ever Formula One World Championship in the year 1950. 2. Team Vanwall won the first ever Formula One World Constructors Championship in the year 1958. 3. Michael Schumacher has 91 Formula One grand prix wins to his credit. 4. Luigi Fagioli was 51 years and 22 days old when he won the 1951 French Grand Prix, thus making him the oldest driver in Formula One history to notch up a grand prix win. 5. Rubens Barrichello has 322 grand prix starts to his credit – the most for any Formula One driver in the history of the sport. 6. Lotus won the World Constructors Championship for the first time during the 1963 season. 7. Team Ferrari has won the Constructors Championship for a record 16 times. 8. Juan Manuel Fangio one of Formula One's most successful race drivers won his first world...

The platform on which a website is developed plays a huge role in the usability factor and success of the site. You must have heard about open source web development platforms such as WordPress and Joomla. Inspite of the advantages that these CMS platforms (mentioned above) offer, its Drupal that most developers consider as the most advanced website development platform. Why? Because it comes with great module development facilities, theme customization options, variety of database support and stringent security features. Let’s find out what has helped this CMS platform gain so much popularity. Theme Customization - Your website's theme plays a significant role in grabbing a visitor's attention and building engagement. With Drupal you can select a theme that suits the needs of your business and then customize it to give your site an exclusive look and feel. Plenty of Modules Drupal offers plenty of modules for a wide variety of functions. You are allowed...

Backlinks or Inbound links are links that point towards your site. Links can be both internal and external. When you create a link to another page on the same blog/website, the same is an internal link. External links are links on other websites that point towards your site.  In this article we will concentrate our attention only on external link building techniques.   Why are people so interested in building links? Links are an important measure of a blog/website’s popularity on the web. Search engines generally assign value, to a site, based on the number, quality and relevancy of links pointing towards the site. Link building is thus a search engine optimisation   (SEO)  technique helping a website achieve higher search engine rankings.              The right way of building links There are many ways of doing this. 1. Create compelling content   Compelling content is con...

With the government making digitisation compulsory in the four metros from October 31, there is reason for the consumers to smile. Dish TV has come up with an offer that's all set to change the dimensions of the cable television industry in India and possibly setting up a price war within the industry. Under a new scheme, presently being made available to new dish subscribers, Dish TV is offering the basic package of 70 channels - absolutely free of cost - for lifetime*. The company has also promised to extend similar benefits to their existing subscribers. According to R.C. Venkatesh, Chief Executive Officer, Dish TV, the move will translate into huge competitive advantage for Dish TV as none of its competitors (both cable as well as DTH operators) presently offer their basic channels free of cost. Under the new scheme however, the customers will be required to recharge their STV's for a minimum value of Rs. 200 every six months. Moreover the company seems to treat lif...

Amid the normal litany of online marketing experts decrying that Pinterest’s newfound popularity will be short-lived, it’s probably worth saying at the outset of this post that I don’t think that using Pinterest for SEO is necessarily any more of a panacea than Facebook, Twitter or Instagram is. These are all just tools that can help you build a following and target your audience. With that said, there are some particularly attractive things about Pinterest that make it worth jumping on the bandwagon for. Pinterest is a Short-form Medium This might seem weird, but because most pins on the site are short, bite-sized things, Pinterest visitors stick around longer than on similar sites, like Tumblr. The culture of Pinterest is that of do-it-yourselfers, makers and seekers. Everyone is looking for cool ideas, products and images that they can then curate and share. A site like Facebook is trying to be everything to everyone. Pinterest has distilled itself down to an image sharing...

With jobs as scarce these days as Koala bears and Hemingway first editions, it can sometimes seem like an uphill struggle to get anywhere. With hundreds of people going for the one position the minute it is advertised, it is always helpful to know the tricks of the trade and be one step ahead of the game. There are several ways to discover jobs which are yet to be advertised and be able to get in there with your CV before anyone else even knows about the position. Here are our tips for finding out about the jobs which don’t technically exist yet…  Get your CV there This is a great way to give yourself as much chance as possible of getting noticed by a potential employer. If you have applied unsuccessfully for advertised positions or simply can’t find any suitable job opportunities advertised, this might be a great option for you. Target companies which are leaders in your choice of industry or the ones you wish to work with. Leave no stone unturned in trying to find out t...

Social media marketing is defined as the process of gaining website traffic or attention through social media sites .   By now, most of us know how valuable social media marketing is – some would say it is an essential part of any marketing campaign. For small businesses, social media marketing is especially appealing because it is free.   However, “free” is a bit misleading; there isn’t any currency exchanged, but plenty of resources – mainly time and manpower – are forfeited. Therefore, it is important that small businesses use the most beneficial marketing practices available.   Check out these four ways to boost your social media presence.      1.   Be a person, not just a company. Naturally, you will use your social media account to share information about your business, links to your blog posts, and publicize upcoming events.   However, you shouldn’t use social media solely for promoting your business.   You are, ...