Ever heard of the social media site called Pinterest? It is a virtual pinning board that lets you compile different images that you like, arrange them into categories, and share them to your circle of friends or acquaintances within the online community. It is quickly becoming popular nowadays with more and more people discovering the benefits it has to offer. Just how interesting can Pinterest be? Is there more than meets the eye with this particular social media site?
Digging Deep into This Virtual Pin Board
In order to create a Pinterest account, you need to be invited by an existing member or request an invitation from their main site. You can then proceed to create your own account, design your profile, set your boards, and invite friends to join your network. After getting done with the essentials, you can start pinning images and videos right away. These pinned photos will then be visible to everyone and even start a chance to be re-pinned or shared by your friends and other board members.
What started out as a simple social media site is now turning out to be a potentially powerful marketing medium. People who own small businesses are now seizing the opportunity to use Pinterest as a social media support for their blogs and websites. Here are some of the other advantages and perks that Pinterest has to offer:
1. Offers amazing linking options.
Because of its seemingly surging popularity, Pinterest may just be the hottest thing in social media right now. Why? They can give you great link building opportunities which can be attributed to their very high page rank. Plus the quantity of referral traffic they have been sending (to different sites) is simply incredible. Right now they enjoy a page authority of 96 and a domain authority of 98. You can just imagine how much good quality links can be directed to your site just by having a Pinterest account to support it.
2. New way of branding your products and services.
You can maximize the power of Pinterest to help you in branding your products and services. You just need to create relevant and targeted boards that can effectively attract your potential followers. Once you have optimized these boards to match your products and services, online users can find you quite easily and learn about everything there is to learn about your brand and your business.
3. Features an easy to use layout.
Pinterest’s layout and mechanics are very easy to manipulate and follow. That’s why a lot of people subscribe to it and find its purpose very practical. You can thus count on having a lot of potential followers for your niche. You just have to make sure you do your best to capture their attention.
4. Provides a practical and economical way of doing social media marketing.
It is a free website which means you don’t have to worry about paying for a domain, ad, or verification fee. You can enjoy all its perks without spending a buck. How cool is that?
Indeed, Pinterest can be of great interest to your business / website when it comes to social media marketing. So if you have an online business but don’t have a Pinterest account yet, I suggest you create one. You really don’t have anything to lose by pinning images and videos in an online image compilation tool. Just a lot more to gain!