Facebook, Twitter, YouTube, Google Plus—these are just some of the networking platforms that have dominated the Internet. Unconvinced? Take a look at these numbers: 62% of all adults with access to computers have a registered account with social media sites. 42% of all mobile users share photos, videos, and posts via Facebook. Next in line is Google+ which is used by 10% of all mobile phone users. 65% of all major companies have active Twitter accounts, 23% have business blogs, and 58% have active Facebook pages. 55% of all small companies resort to social media promotion, while 88% of them believe that exposure in these platforms is “ the biggest benefit ”. Each month, the overall population of Internet users together account for a staggering 4 million years online (in terms of total time spent) . These impressive statistics not only prove that social media is a massive phenomenon but that it is an effective way to market and optimise your website. Why is Optimisatio