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Every business needs to undertake marketing in order to succeed. Many business leaders have embraced the Internet as a marketing platform. Online marketing certainly offers businesses the ability to reach a wide consumer audience in a cost-effective, high-tech fashion. However, it's important that business leaders don't forget the value of offline marketing. Offline marketing encompasses some of the most tried and true advertising tactics in the world. Combining online and offline marketing is absolutely essential for business leaders who want to ensure maximum exposure for their businesses. Some offline and online tactics can even be combined. Direct mail is still a very popular marketing tactic, with many businesses profiting from sending customers coupons and special offers in the mail. As an example, you can try sending clients custom envelopes with QR codes that link to your business's webpage for maximum online-offline effectiveness. The following five tips can...

Job boards can be a fairly lucrative way of making money – if you know how to approach them. According to jobboardsecrets.com, they are not a get-rich-quick scheme, as they usually take a lot of effort to get off the ground. It’s normal to start off small, by using the boards to supplement your existing website. You can then build yourself up once you are more established.  If you’re just starting out with job boards, here are some tips to help you create a secondary income, and how to grow from there. It’s all about the niche When you’re starting out, don’t even think about competing with the larger, more established job boards. A ticket to success is focusing on a smaller niche. Your job board should be aimed at a particular 'target' audience and there should not be a lot of competition. According to jobboardsecrets.com, this is defined as no more than four sites. You can make your job board city or region related, or even industry specific, such as for crea...

Blogging  has become a force to reckon with as far as the internet is concerned. Although social networking has definitely drawn a lot of attention in the past few years, blogging has indeed spread like wildfire over the last decade. In 1999, only 23 blogs were recorded to be in existence. By mid-2006, there were about 50 million blogs according to a report by Technorati. Political Focus The earliest blogs leaned toward politics, with political candidates being the central theme of discussion. In fact, some of the material that made it into mainstream media was sparked by bloggers. In other cases, blogs would be used to comment directly on the topics that were featured in traditional media. Independent Blogging By 2001, informative blogs, with how-to guides and articles on a wide variety of interests, began to crop up. In addition, some of the major blogging platforms developed during this decade, allowing independent internet users to start their...

What is white label SEO? This is an important distinction to understand if you are just getting involved with search engine optimization for your business. SEO in general is a set of practices that help businesses to appear more frequently in search engine results relevant to their business.  Every single business that operates online needs to have an effective search engine optimization plan. However, there are several different ways to approach the task of SEO. Speaking broadly, the main distinctions are "white label" or "white hat," and "black label" or "black hat." The approach you choose will have a tremendous impact on your business' future. White Hat SEO White label SEO is the kind that is preferred by search engines. It is highly ethical and makes use only of the methods approved by the search industry. These methods can include such things as, for example, developing social media presence and followers, or creating ...

In 2011, in excess of 100,000 new WordPress blogs were created every day. It's a staggering rate of uptake that lends itself nicely to the cumulative total blog count of almost 74 million worldwide. There's no doubting the popularity of this self-publishing platform.  The real question lies in how to make the most from your blog and hopefully make it stand out in the crowd. While any great site relies on providing quality content that is as unique as it is relevant, plugins can do a great job of making a good blog better. Google Analytics for WordPress   A WordPress essential for keeping track of your performance, this plugin does all the things you can do with your regular account. It's simple to use yet has useful advanced features for experienced bloggers. It attracts regular updates so security and functionality is tighter than a photo finish. Google XML Sitemaps   This plugin is a must for those serious about effective SEO. With a multitude of o...

Social  networking, blogs, online forums... the multitude of methods to interact online is overwhelming, and a large amount of content is published every day. The internet allows users to post anonymously, and this has resulted in people posting defamatory content about others without fear of being penalized. Online Defamation. Source The good news is that law has been catching up to the internet, and some countries, such as the UK, have decided to have special laws pertaining to online abuse. While they are not perfect, they do offer a certain amount of protection to the person being slandered. Defamation can be compensated for by personal injury or tort laws. The system is not perfect, but here is what you should know if you are being defamed online: What Are the Difficulties With Proving Defamation Online? Conventional definitions are hard to apply to the online world. For example, it is not yet clear which country's laws should govern the comments posted by...

What if your smartphone could instantly recognize and tag people every time you took a picture? This is now made possible with KLik - a new iPhone app from that uses facial recognition to identify and tag people in a snap.  How does KLiK work? To use KLiK you need to connect your Facebook profile to the app. The app then scans the images of your Facebook friends and stores a profile of the same. This saved information is used by the app to match, identify (and tag) your friends, the next time you take a snap or upload a picture of your friends to your phone. The tagged images can then be easily shared to your Facebook profile. However, it is important to understand that since KLiK uses your Facebook information to identify faces, only your Facebook friends will be recognized in a photograph. Is KLiK Free? KLiK is indeed free and can be downloaded from the app-store. The app is compatible with iPhone, iTouch and the iPad and requires iOS 4.3 or highe...

Here is a list of Apps that make a great download for your first Android phone.

Meet the X640 - a touch screen dual-sim from Micromax with a bright 3.2 Inch CMS display that lets you browse the internet, watch videos and do much more. The Micromax X640 is equipped with a decent 2MP camera and is WiFi enabled. It also offers GPRS and Bluetooth connectivity. The phone is currently available in the market and is priced around Rs 3800. Let us take a quick look at what the  Micromax X640  has to offer Specifications Display 3.2 Inch CMS TFT display Screen Resolution 240 x 400 SIM Capability Dual-sim capability Dimensions 113.5 x 57.5 x 12.2 mm Camera 2.0 MP Battery 1000 mAh WiFi Connectivity WiFi Enabled Standby Time 200 Hours

Meet the LG Optimus 4X HD - a high-end Android Smartphone that might well give the recently announced Samsung Galaxy S3 a run for its money when it releases next month in Europe. The LG Optimus 4X HD features 4.7 Inch IPS (HD) display and is powered by a 1.5 Ghz Quad-core Nvidia Tegra 3 processor with 1GB DDR2 RAM. Its runs on Android 4.0 Ice Cream Sandwich and is equipped with a 8 MP camera capable of full-HD Video capture. Let us take a quick look at what the Optimus 4X HD has to offer Specifications Display 4.7 Inch IPS LCD (True HD) Capacitive display with 720 x 1280 resolution and pixel density of 312 ppi Processor 1.5 GHz Quad  Core  Nvidia Tegra 3 Processor RAM 1 GB DDR2 Operating System Android 4.0 Ice Cream Sandwich Camera 8 MP with 1080p video capture @ 30fps, 1.3 MP secondary camera Battery 2140 mAh Thickness 8.9 mm Memory 16 GB, expandable upto 32GB GPU 12 Core ...

The Desire C - a budget smartphone from HTC is all set to debut in the European Markets later this month. The Desire C features a 3.5-inch HVGA display and is powered by a 600 Mhz processor with 512 MB RAM. It runs on Android 4.0 Ice Cream Sandwich OS and is equipped with a five-megapixel camera with LED flash. Let us take a quick look at what the HTC Desire C has to offer Specifications Display 3.5 Inch HVGA Capacitive Display with 320 x 480 resolution Processor 600 Mhz Qualcomm Snapdragon Single Core Processor RAM 512 MB Operating System Android 4.0 Ice Cream Sandwich Internal Memory 4 GB Other Features 1.  HTC Sense 4.0 User Interface 2.  Beats Audio integration

Its yet another release from Samsung and this time its a Windows phone. Welcome the samsung Omnia M - a budget smartphone featuring a modest (going by the current standards) 1Ghz single-core processor and 384 MB of RAM. Though there is no word about the expected release date, we do know that the phone will debut in the European markets. Let us take a quick look at what the Omnia M has to offer Samsung Omnia - Features And Specifications Specifications Display 4.0 Inch Super AMOLED Capacitive Touchscreen Processor 1 GHz Single Core Processor RAM 384 MB Operating System Windows Phone 7.5 Mango Weight 119 g Battery 1500 mAh Dimentions 121.6 x 64.1 x 10.5 mm Internal Memory 4 GB

Plants are great to spruce up the house, garden or office space. Generic house plants such as ferns, spider plants and orchids have been dotted around for years but with more and more species being discovered by the day, what are the most outrageous and downright bizarre plants on offer? The Venus Flytrap - Dionaea Muscipula Venus Flytrap The first in the list is the fairly well known carnivorous plant, the Venus flytrap. The plant lures its prey (mostly insects and arachnids) into its lobes by emitting a sweet scent. When an unsuspecting prey comes in contact with the tiny hairs inside the lobes, a chemical reaction is triggered causing the lobes to shut tight; trapping the prey inside. It is here within the closed lobes that the process of digestion begins. Attempts of escape on the part of the insect are futile since movement simply speeds up the process of digestion. With its spikey stems and lobes and dramatic colouring the flytrap can add a touch of the ...

The future of video conferencing is looking a lot like a retro-future vision from the 60s; that doesn’t stop it from being really cool. While Skype and video iChat are fine enough, talking to someone on the other side of the world as if they were standing directly in front of you is on an entirely different level of its own. Very soon this technology will be available to all at the cost of $5000; a small price to pay for cutting-edge technology if you ask me. A development team from the Queen’s University in Canada have ushered in the future of video conferencing equipment with the TeleHuman which allows users to interact in a full 360 degree holographic atmosphere with each other. The TeleHuman While the new system is hardly bug-free, the video conferencing experience you may receive from the TeleHuman makes it difficult to fault. However in the early stages of any new technology there will always be issues that need ironing out. For one, the TeleHuman is unfortuna...

A few days back, when I stumbled across Clifton.in , they were running some heavy discounts and though I am not a huge fan of buying garments online, the price at which they were offering some of the articles; prompted me to place an order with them. I ordered a T shirt for myself. My Experience With Clifton Two days after placing my order, I received an email (and an sms informing me about the email) from them. The email stated that owing to the large number of orders received (which was quite practical considering the quantum of discount that they were offering), they would not be able to deliver the colour combination that I had chosen. Instead I was requested to choose an alternative colour combination for the same design which I had ordered. They gave me quite a few alternative colour choices, the images of which were attached to the mail. My order was shipped soon after I had replied to their mail with my choice of colour. The Delivery And Product Quality I rece...

The rising popularity of tablet computers, particularly the ones which are easy on the pocket, with the Indian consumers has seen the introduction of many decent devices with a budget tag on them. The latest entrant to the budget Indian Tablet Market is the iXA TAB – an android tablet developed by KOBIAN PTE LTD.

Not all Smartphones are created equal. While some like the iPhone are destined to succeed others are often made to bite the dust. With companies trying to out-perform each other, the bar is constantly being raised and we are treated with one innovative product after another.  Enter the new dragon in Smartphone computing - The  Ascend D quad XL from Huawei which features an astounding 1.5 GHz quad-core processor; claimed to be the fastest in the world. The Ascend D Quad will feature a 1.5GHz quad-core processor The device has a 4.5 inch display with a pixel density of 326 ppi  and come equipped with a 8 MP camera capable of full HD (1080p) video capture at 30fps. It also has a 1.3 MP secondary camera which is now a standard with most smartphone devices. The  Ascend D quad XL runs on  Android 4.0 Ice Cream Sandwich and is equipped with 1 GB RAM. Though the phone is a little too heavy at 150 g and its plastic finish not exactly high-end, th...

Here is some good news for all Men In Black fans out there. Gameloft is all set to release the official Men In Black III (MIB3) Game for the Android and the iOS platforms. And, for the first time ever will the game allow you to take charge of your own MIB Agency. The MIB3 Game will be officially released on May 17, 2012 and will be available as a free download across the Android and the iOS platforms. Incidentally the game will be available a week before the release of the actual "Men In Black 3" Movie. The MIB 3 movie is slated to be released on May 25. The game story-line - You will embody a young agent who will team up with other MIB agents to fight the evil Radiant and his new plan against the Humanity.

An official statement made by  Ranjit Yadav, the Country Head of Samsung Mobile, revealed that the company is aiming to achieve a 60% stake in the emerging Indian Smartphone market in the current year.  According to Mr Yadav, the company was able to achieve a 45% share in the Indian smartphone market during during the first quarter of the current year and hopes to consolidate its position further in the remaining part of the year. Samsung had earlier revealed that their latest offering in the 'Galaxy' Series - the Samsung Galaxy S III will be made available in India in the first week of June, 2012.  Speaking to reporters, Mr  Ranjit Yadav said, " The Smartphone market in India is set to grow from around eight million units in 2011 to around 18-19 million units in 2012."  India is currently one of the fastest growing smartphone markets worldwide. This fact was highlighted by Mr Yadav when he said, " India, one of the world’s largest mobile marke...

This article features a tutorial on how you can create a Multiple Author Blog on Blogger Step 1 : Go to your blogger dashboard and select the blog on which you want to allow multiple authors. Step 2: Go to Settings >> Basic . A page loads, Look for the " Permissions " section within the page. Here next to " Blog Authors " you would find your name and email listed as Admin.   Step 3. Click on +Add Authors. A box opens. Enter here the email addresses (separated by a comma) of the persons you want to invite (to author your blog). Hit " Invite " and you are done. (See Image Below) An email will automatically be sent to all those persons you have invited. All they will need to do is to sign in with a Google Account to confirm the invitation and start posting to you blog. Note : The persons you will be inviting will not be assigned administrator  privileges (which will remain with you). They would neither be able to delete or modify ...

For all the Samsung Galaxy Enthusiasts in India, here is some good (great) news. Come June and you will be able to walk into your nearest smartphone store and walk out with a brand new Samsung Galaxy S III.  The All New Samsung Galaxy S III  The latest addition to the 'Galaxy' family - the Galaxy S III will debut in the European markets on May 29. According to an official statement released by Samsung, the Galaxy S III will be available in the Indian markets; possibly in the first week of June itself. The Galaxy S III, equipped with an 4.8 inch HD Super AMOLED display screen and powered by a 1.4 GHz Exynos quad-core processor, has already generated a lot of interest world wide and can be seen as a worthy candidate to further consolidate Samsung's position as the leading smartphone manufacturer worldwide. Also Read : Samsung Galaxy SIII Features

Welcome the newest member of the Galaxy family - the all new Samsung Galaxy SIII (S3) powered by a 1.4 GHz Exynos quad-core processor. Expected to be released later this month, the Galaxy S3 features a 4.8 inch Super AMOLED (active-matrix organic light-emitting diode) capacitive touchscreen with retina display and weighs in at about 133 g. Its interesting to note that the screen size of S3 is actually about 22% larger that the S2; its predecessor. The All New Samsung Galaxy SIII The stunning looks and great processing capabilities aside, the Samsung Galaxy S3 is equipped with a 8MP camera capable of taking superb images and supports full HD (1080p) video capture at 30fps. There is also a secondary camera for some decent personal snaps The Galaxy S3 runs on the Android v4.0.4 (Ice Cream Sandwich) O.S and is available in two colours - 'Marble White' and 'Pebble Blue'.  The S3 is equipped with a number of intelligent features that include: Smart Stay...

Instagram and Pinterest are the two heavyweights when it comes to sharing photos on the web. While Pinterest can be accessed using a web browser, Instagram is only available to smartphone users (via a downloadable app) across Apple's iOS and Google's Android platforms. With both the apps immensely popular across their respective circles, how do you choose between the two? Now, you don't have to. Enter Pinstagram - a website that gives you the best of both worlds. Created by two friends Pek Pongpaet and Brandon Leonardo as a weekend project, Pinstagram that combines both Instagram and Pinterest to give you an interesting interface. Moreover you can now enjoy Instagram over the web. To access Pinstagram you need to sign-in with your Instagram account. The layout is akin to Pinterest' and all your photos appear in the waterfall layout.  You can like and comment on you photos, as in the Instagram app and pin them to your Pinterest pinboards as well.  Pinstagra...

The logos you see today are not the same as yesterday’s and the ones made tomorrow will be as different, if not more, from those we see today. Like any industry, logo design is also something that changes with time. With so many designers doing such fabulous work from around the globe, the chances of trends changing are immense. While most of the design is based on your personal tastes, keeping these trends in mind is something that might just help you take a few more steps in the right direction. Add Class The best way to add class to your logo is to add a badge or a button to give them a distinct sophistication. When working with brands that cater to a higher stratum of society, using these badges lend a sense of regale heritage. That, while not applicable in all products, can be used to raise the profile of a brand as well, just to give that brand’s consumers a sense of belonging to a higher level. Type Face What most people consider the easiest format of making ...